PrettyLittleThing — Welcome
Email DevelopmentWelcome Emails
Welcome email for PrettyLittleThing. Fast-fashion energy, conversion-tuned CTAs, mobile-first execution.
HTMLCSSWelcomeFashion
Overview
PrettyLittleThing welcome email — the first-touch retail introduction. Fast-fashion brand energy with conversion-tuned CTAs and a mobile-first execution. Hand-coded for cross-client rendering across Outlook, Gmail, Apple Mail, and mobile clients.
Features
- First-touch retail welcome with conversion CTAs
- Mobile-first layout — primary surface for fashion shoppers
- Brand-energetic palette and typography
- Cross-client tested
Technologies Used
- HTML / CSS for email-safe markup
- Hybrid table-based layout
- Outlook conditional fallbacks
- Litmus / Email on Acid for QA
Challenges & Solutions
Challenges
- Carrying fast-fashion energy through email's restricted CSS surface
- Conversion CTAs that work at first-touch (low context)
Solutions
- Bold imagery and color carry the brand where typography is constrained
- Single primary CTA with discovery secondary — reduce decision load