New Era — Welcome
Email DevelopmentWelcome Emails
Welcome email for New Era. Streetwear / sports cap brand identity, conversion-tuned introduction.
HTMLCSSWelcomeStreetwear
Overview
New Era welcome email — first-touch introduction for the streetwear and sports-cap brand. Hand-coded with brand-identity-preserving typography and cross-client tested layout.
Features
- First-touch welcome for a streetwear / sports brand
- Brand-identity-preserving typography and color
- Mobile-first execution
- Cross-client tested
Technologies Used
- HTML / CSS for email-safe markup
- Table-based layout
- Outlook conditional fallbacks
- Litmus / Email on Acid for QA
Challenges & Solutions
Challenges
- Preserving brand-identity typography where webfonts get stripped
- Mobile parity with desktop without sacrificing visual weight
Solutions
- System-font fallback chain matched to brand voice
- Stacked mobile layout with media-query refinement